Applauding average

Molson raises a glass to average guys everywhere.


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advertiser: Michael Shekter, brand director, Molson Canadian
agency: Zig
CDs: Aaron Starkman, Stephen Leps & Martin Beauvais
copywriter: Aaron Starkman
AD: Stephen Leps
prodco: Circle Productions
director: Bruce Dowad
agency producer: Dave Medlock
line producer: Ed Callaghan
sound: Ted Rosnick, Steve
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Mackinnon – RMW Music

editor: Griff Henderson, School
colourist: Eric Whipp

Molson Canadian’s latest brand platform pays homage to average Joes everywhere.