F U toll booth
What if walking didn't come cheap? Yeah, we'd be upset too.
Credits
| advertiser: | Wind Mobile |
|---|---|
| agency: | Clean Sheet Communications |
| CDs: | Neil McOstrich, Patrick Scissons |
| AD: | Jon Lane |
| writing: | Andrew Caie |
| strategic lead: | Will Novosedlik |
| strategic leads: | Catherine Frank, John Killam |
This viral vid is one of three developed by Clean Sheet Communications for Canada’s newest mobile upstart Wind Mobile. It marks the newly minted brand’s first foray into viral advertising. The ads play on complaints that Canadians made about the existing state of wireless in Canada on WirelessSoapbox and on Wind Mobile’s own website. People get really pissed off when they think they have to pay to walk on the sidewalk. We wonder if these tenacious toll booth operators would accept knuckle sandwiches. Check out the other vids here.
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