Join the fight

Come one everyone! Let's go kick cancer's punk a**!


advertiser: Canadian Cancer Society
agency: DDB Canada, Toronto
CD: Andrew Simon
associate CDs: Todd Mackie, Shane Ogilvie
agency producer: Marie-Pierre Toure
business unit director: Jennifer Journeaux
account supervisor: Jennifer Patterson
prodco: Industry Films
director: Jeff Labbe
DP: Glen Keenen
producer: Gail Goldsack
editing house: Bijou
editor: Ross Birchall
music house: Pirate Radio and Television
music directors: Chris Tate, Stephanie Pigott
music producer: Joanne Uyeyama

This powerful short film, called ‘Fight’ was developed by DDB Canada in Toronto for the Canadian Cancer Society to rally Canadians to join the fight against cancer. It features real people who have experienced what it’s like to fight against the disease in one form or another telling cancer exactly what they think of it. ‘Fight’ is part of a multimedia campaign that includes TV, print, online and radio executions, all aiming to raise awareness about the Society’s new microsite, as well as enlist Canadians in kicking the crap our of cancer. Violence was never more warranted.