Keepin’ it real
Sun-Rype touts its juicy goodness with animated fruit.
Credits
| advertiser: | Cameron Johnston, VP marketing; Barbara Grant, group marketing manager, beverage, Sun-Rype Products |
|---|---|
| agency: | DDB Canada, Vancouver |
| CCO: | Alan Russell |
| CD: | Dean Lee |
| AD: | Angela Sung |
| copywriter: | Neil Shapiro |
| photographer: | Paul Lang |
| account manager: | Aliya Kara |
| print producer: | Scott Russell |
| planner: | Kimberly Clifford |
| prodco/ animation: | Joyrider London |
| directors: | Wade Shotter, Andras Ketzer |
| line producers: | Spencer Friend and Sarah Butterworth |
| editors: | Quin Williams, Marshall Street |
| colourist: | Andras Ketzer, Russell Boyd |
Sun-Rype’s new campaign plays with real (stop-motion) fruit and music by indie bands Said the Whale and Her Space Holiday. All ads should be animated, especially ones that look good enough to eat.
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