Make it disappear
Ideally, it wouldn't take so many steps to get AIDS to vanish.
Credits
| advertiser: | Scotiabank, AIDS Walk for Life |
|---|---|
| agency: | Bensimon Byrne |
| CDs: | David Rosenberg, Hayes Steinberg, Chris Harrison |
| AD: | Kevin Belanger |
| copywriter: | Matej Novak |
| account director: | Sandi Truffen |
| account supervisor: | Kim Munro |
| account manager: | Andrew Livey |
| agency producer: | Revital Grunberg |
| directors: | Chris Woods, Jeff Low, Harland Weiss, OPC |
| producer: | Harland Weiss, OPC |
| editor: | Marco Pazzano, Panic & Bob |
| online: | Joel Saunders, AXYZ |
| audio: | Jody Colero, Christine Leslie, Silent Joe |
AIDS is obviously something that the world could do without and every step counts in the fight to make the disease disappear. This viral video, developed by Bensimon Byrne for Scotiabank’s AIDS Walk for Life, well illustrates that point. The vid features ‘AIDS’ written in chalk on a Toronto roadway that was part of the Walk for Life route. As Walk participants strolled over the installation, their steps gradually made it disappear – the more people walking and raising pledge money, the faster AIDS will vanish. Great concept.
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