Prettier than a postcard
The new ads for Newfoundland make you want to swap provinces.
Credits
| advertiser: | Government of Newfoundland and Labrador |
|---|---|
| agency: | Target, St. John’s |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| AD: | Tom Murphy |
| writers: | Terri Roberts, Jenny Smith, Randy Diplock |
| account director: | Catherine Kelly |
| senior account manager: | Ernie Brake |
| account manager: | Cindy Smith |
| strategic planner: | Kerri Roche |
| agency producer: | Heikki Kuld |
| producer: | Andrew Sulliman |
| director: | Alar Kivilo |
| prodco: | Avion |
| editco: | Rooster |
| editor: | Mick Griffin |
| music: | Eric Harry Music |
For its 2009 tourism campaign, the government of Newfoundland and Labrador launched three new TV spots that lure hapless viewers with even more unique aspects of The Rock. The spots, developed by Target in St. John’s, focus on Newfoundland’s history as an early Viking settlement, its cheerful architecture and its breathtaking vistas. Check out the videos here.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply