Prettier than a postcard

The new ads for Newfoundland make you want to swap provinces.


advertiser: Government of Newfoundland and Labrador
agency: Target, St. John’s
CD: Tom Murphy
creative group head: Jenny Smith
AD: Tom Murphy
writers: Terri Roberts, Jenny Smith, Randy Diplock
account director: Catherine Kelly
senior account manager: Ernie Brake
account manager: Cindy Smith
strategic planner: Kerri Roche
agency producer: Heikki Kuld
producer: Andrew Sulliman
director: Alar Kivilo
prodco: Avion
editco: Rooster
editor: Mick Griffin
music: Eric Harry Music

For its 2009 tourism campaign, the government of Newfoundland and Labrador launched three new TV spots that lure hapless viewers with even more unique aspects of The Rock. The spots, developed by Target in St. John’s, focus on Newfoundland’s history as an early Viking settlement, its cheerful architecture and its breathtaking vistas. Check out the videos here.