Whistle blowing
All aboard. All engines are go for Steam Whistle's first TV commercial.
Credits
| advertiser: | Steam Whistle |
|---|---|
| agency: | Sharpe Blackmore Euro RSCG |
| CD: | Ron Tite |
| AD/writer: | Mike Sundell |
| group acount director: | Ian Bryce-Buchanan |
| prodco: | Suneeva Films |
| executive producer: | Geoff Cornish |
| directors: | Quinn Vorster, Dominic Cashman |
| assistant producer: | Jason Van Bruggen |
| editing: | Traffik Edit |
| editor: | Brian Noon |
| FX: | Topix Effects |
| managing partner: | Sylvain Taillon |
| VFX supervisors: | Marco Polsinelli, Rob Del Ciancio |
| producer: | Cathy Jeffries |
| animation: | M9 |
| animator: | Haig Bedrossian |
| transfer: | Notch |
| colorist: | Elaine Ford |
| additional post production: | Sugino Studios |
| director/photographer: | Shin Sugino |
| producer: | Andy McLeod |
| sound design: | TA2 Sound + Music |
| producer: | Steve Gadsden |
Sharpe Blackmore Euro RSCG in Toronto developed this spot for Steam Whistle, pitching an ad idea to the beer brand that it just couldn’t resist – one that’s cheap as chips. Simple, but effective, this spot began airing the week of June 9 on CBC’s The Hour and depicts bottles of the brew being opened at a variety of venues at an increasing pace, sounding suspiciously like, you guessed it, an accelerating steam-powered locomotive. That’s a train ride we could certainly enjoy. There’s just nothing like the sound of a nice cold brain grenade getting its top popped.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply