Zero impact
What a novel idea: a carbon-neutral ad about saving the environment.
Credits
| advertiser: | Pam Davis, VP marketing, WWF Canada |
|---|---|
| agency: | DraftFCB Canada |
| CDs: | Robin Heisey, Joe Piccolo, Chris Taciuk |
| copywriters/ ADs: | Joe Piccolo, Chris Taciuk |
| agency producer: | Judy Hamiton |
| editor: | Johnny Devries, School Editing |
| audio: | Ted Rosnick, Rosnick MacKinnon |
| environmental consulting engineer: | Steve Lapp, Lapp Renewables |
WWF Canada’s latest spot is carbon neutral, thanks to recycled clips, virtual collaboration sessions and the use of public transit for in-person meetings. The commercial even underwent an emissions audit by consulting engineer Steve Lapp.
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