Breath
Smoking can take the life right out of you.
Credits
| agency: | DDB Canada, Toronto |
|---|---|
| advertiser: | Canadian Cancer Society – Smokers’ Helpline |
| CD: | Andrew Simon |
| copywriter: | Matt Antonello |
| AD: | Paul Riss |
| producer: | Andrew Schulze |
| account management: | Jennifer Journeaux, Jeff Huether, Natalie Street |
| prodco: | Sons and Daughters |
| director: | Mark Zibert |
| line producer: | Rob Allan |
| post-production company: | AXYZ |
| editor: | Peter McAuley |
| VFX: | AXYZ |
| executive producer: | Liane Thomas |
| online inferno artist: | Joel Saunders (AXYZ) |
| transfer: | Notch |
| audio: | Ted Rosnick |
| AXYZ producer: | Irene Payne |
Toronto-based DDB developed this spot for the Canadian Cancer Scoiety Smokers’ Helpline in Ontario to help get smokers to reach out for support during the quitting process. To do that, they show what the long-term effects of smoking are in only one brief puff. It’s kind of similar to watching a news cast on regular TV and then switching to watch it in HD. All the wrinkles show.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply