Tokyo Glow

That suit keeps him safe while he's walking at night.

This branded short film, produced by Toronto-based Industry Films for Los Angeles shoe designer The Generic Man, follows a crosswalk dude come to life – who sports a wicked neon suit – as he treks across Tokyo, which is fitting given the brand’s recent expansion into Asia. Part of the filming took place in areas of Tokyo under the control of the Yakuza (the Japanese mafia) so we’re sure that the glowing suit the actor was wearing came in handy as an added safety measure.