Superhero soiree
With great rack comes great responsibility.
Credits
| advertiser: | Rethink Breast Cancer |
|---|---|
| agency: | Bensimon Byrne |
| Sr. VP/CD: | David Rosenberg |
| CD: | Jon Toews |
| associate CD: | Jen Wilson |
| ADs: | Glen D’Souza, Alexandra Wells, Lynne Stafford |
| copywriters: | Gabrielle Makarewicz, Jessie Sorell |
| illustrator: | Geoff Donovan |
| jr. mac artist: | Matthew Szulczewski |
| account managers: | Wendy Doan, Tanya Winter |
| art and photography manager: | Robyn Smale |
| print production manager: | Steve Barrett |
| interactive artist: | Bryan Crisostomo |
| sr. web developer: | Cris Mendis |
| interactive developer: | Matthew Ruten |
| jr. flash developer: | Michael Phan |
| account director: | Carissa Dougall |
| account managers: | Christina Cannizzaro, Micha Goddard |
| Director of PR: | Lindsay Mattick-Davidson |
| photographer: | Tyler Gray |
| assistants: | Warren Hrycun, Andy Vanderkaay |
| producer: | Kirsten Nichols |
This clever poster by Toronto-based Bensimon Byrne was done to promote an event held by Rethink Breast Cancer’s recent superhero-themed romp at the Steam Whistle Brewery. The tagline for the event played on sage advice given to a young Peter Parker by his ill-fated Uncle Ben: ‘With great rack comes great responsibility.’ Many a superhero showed up to demonstrate their support for the cause (seriously, there were a ton of capes there). For those without costumes, the effort included a website to design your own superhero get-up.
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