Cruel attractions

Fun for you is not fun for elephants.


advertiser: WSPCA
agency: John St.
ADs: Andrew Livingston, Kyle Lamb

During your travels, you may come across animal attractions that are appealing because they feature exotic creatures that you’re not used to seeing at home. The sad truth is that in many cases, the animals used in those attractions are treated with cruelty and your support encourages further mistreatment. That’s the idea that the contenders in the Young Lions Film category had to embrace in the pieces they produced for the WSPCA and, a website dedicated to helping travellers become aware of ways to make their journeys animal friendly. Making Canada proud, Andrew Livingston and Kyle Lamb of Toronto-based John St. took home a bronze for this stop-motion piece they put together.