Expedition
Motorola's Droid becomes a part of you.
Credits
| advertiser: | Verizon Wireless |
|---|---|
| agency: | Mcgarrybowen |
| ECDs: | Mark Koelfgen, Warren Eakins |
| group CDs: | Russell Lambrecht, Tuesday Poliak |
| CD: | Mark Peters |
| producer: | Liz Graves |
| executive producer: | Suzanne Crowe |
| prodco: | Biscuit Filmworks USA |
| director: | Noam Murro |
| senior executive producer: | Shawn Lacy |
| executive producer: | Colleen O’Donnell |
| line producer: | Jay Veal |
| producer: | Sherry Baumgart |
| DOP: | Toby Irwin |
| editorial company: | Bikini Edit |
| editor: | Avi Oron |
| executive producer: | Gina Pagano |
| assistant editor: | Gustavo Roman |
| VFX company: | Method |
| senior CD: | Dan Glass |
| executive producer: | Gabby Gourrier |
| VFX supervisor: | Janelle Croshaw |
| VFX producer: | Sascha Flick |
| compositing Supervisor: | Chris Bankoff |
| inferno lead: | Noah Caddis |
| CG lead: | Scott Metzger |
| CG technical supervisor: | Erick Miller |
| CG technical director: | Jesse Vanderdoes |
| animator: | James Parris |
| lighting: | Todd Herman |
| graphics and title design: | Elastic |
| executive producer: | Jennifer Sofio Hall |
| producer: | James Taylor |
| director of music production: | Jerry Krenach |
| music producer: | Jean Scofield |
| mix: | Eleven |
| music and sound design: | Q Department |
This spot, created by New York-based Mcgarrybowen, for Verizon Wireless starts off looking like a garden variety sci-fi, shoot ’em up videogame trailer, yet it’s no surprise when you find out that it’s promoting Motorola’s Droid smartphone. Obviously this group of visitors has been searching long and hard for the device, or at least that’s what the epic background music would lead you to believe. One thing’s for sure, it certainly provides an interesting commentary on the emerging relationship between people and gadgets, all robots in disguise and whatnot.
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