Viral stardom

In Dynamite's viral vid you're the star.


advertiser: Dynamite

Clothing retailer Dynamite, in collaboration with Elle Quebec and Elle Canada, wants to help its customers become viral sensations and create a bit of buzz around the brand, of course. The 60-second video lets users customize the content by throwing their picture into the mix, turning it into an exclusive feature story about the fashion icon of the decade as interpreted by the user. With a mouse click, aspiring models and fashionistas can grace the covers of magazines, realizing their life-long dream of becoming a Canadian cover girl.