Plan bee

Banrock Station picked the perfect billboard to help create buzz.


advertiser: Banrock Station

Honey-bee populations are mysteriously on the decline worldwide and Banrock Station wanted to draw attention to the problem. So they set up a billboard to plead for help on behalf of bees everywhere, and, being the tricky-dicky folks that they are, they decided to make it out of, well bees. Who better to send out an SOS than those needing it, right? Banrock used queen-bee pheromones to attract around 100,000 bees from a nearby honey farm to spell out the message making for one un-bee-lievable execution. Check out a vid here.