Credits

This commercial, developed by Grey Canada, is part of a rebranding campaign for Scotiabank taking place in the Carribean, and each spot has a doppelganger made for Latin America. The gist of the campaign is that bad things happen when you’re distracted by money problems. Funny things, but undesireable to those they befall.

To prevent that, the bank is positioning itself as approachable, something banks in those marketes are not typically considered, by saying ‘come ask us’, rather than admonishing. The spots have no direct dialogue so can be narrated with the regions multiple accents. Through the effort the bank is also establishing brand guidelines for the markets to establish an identity that’s consistent, as well as welcoming.