Ding ding
Sexy bike seeks someone to ride it.
Credits
| advertiser: | Edmonton Bicycle Commuters |
|---|---|
| agency: | DDB Canada, Edmonton |
| CD: | Eva Polis |
| design director: | Howard Poon |
| copywriters: | Eva Polis, Krystin Royan |
| AD/photographer: | John Halliday |
| account managers: | Christina Muran, Martha Jamieson |
| print producer: | Debbie Shinehoft |
| other credits: | Melissa Hicks, Senior Graphic Designer |
The bike in this guerrilla stunt, developed by DDB for the Edmonton Bicycle Commuter’s Society (EBC), was the unfortunate victim of domestic abuse in its last relationship. It still hasn’t managed to pull itself together. That is nothing, however, that a new loving partner and a healthy relationship couldn’t fix. The EBC wants Edmontonians to know that there are lots of single bikes around the city that would love to get into long-term relationships, or at least taken out for a nice ride on the town. You never know, it could be the start of something special.
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