Evolution

Garnier Fructis will help get that monkey off your back.

Credits

advertiser: Garnier Fructis
agency: Publicis, New York
CD: Roger Norris
agency producer: Aaron Royer
account supervisor: Van Nguyen
prodco: Skunk
executive producers: Matt Factor, Shelly Townsend
producer: Aris McGarry
director: Christian Bevilacqua
DoP: Chris Shoos
editor: Cosmo Street, New York
post production: The Mill, New York

This spot for Garnier Fructis by Publicis New York shows that as much fun as it is to walk around with a monkey hair handler on your back, Fructis is a better, and probably a more socially acceptable, way of fighting flakes than a shoulder simian. A monkey sidekick would be kind of cool though.