Take action
Bristol-Myers Squibb wants people who don't see the danger to open their eyes.
Credits
| advertiser: | Bristol-Myers Squibb Canada |
|---|---|
| client services: | Line Desjardins |
| CD: | Dominique Trudeau |
| ADs: | Cyril Drouot, Sébastien Deland |
| copywriter: | Guillaume Blanchet |
| medical copywriter: | Linda Miller |
| electronic producers: | Lisa Arduini, Dominique Dufour |
| director: | Yves-Christian Fournier, Jet Films |
| producer: | Visant Leguennec |
| music: | Cougarettes featuring Michael Mooney |
| educational videos: | Radke-Robin Hays (director), Lunch-Amy Miranda (producer), Looksee-Heather Collett (illustrator), Pixelpusher-Andrew Harris (animator), Vapor Music-Andrew Harris (Music) |
| web producers: | Marie-Claude Roy & Camille Vachon |
| print director: | Marie-Noëlle Turcotte |
| social media specialist: | Hypractif-Edouard Reinach |
| graphic designer: | Isabelle Lalonde |
This viral vid, developed by Montreal-based Bleublancrouge, is the centrepiece of the third HIV-awareness campaign to come from Bristol-Myers Squibb under the One Life banner. It encourges action on the part of at-risk adults, reminding them that though they might feel invincible or believe it’s a non-issue, they should open their eyes and take preventative action because contrary to what they might think HIV is still here, as dangerous as ever.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply