Mini musical
Rethink Breast Cancer celebrates Breast Fest with song and dance.
Credits
| advertiser: | Rethink Breast Cancer |
|---|---|
| agency: | The Hive |
| AD: | Paul Parolin |
| copywriter: | Michelle Spivak |
| CCO: | Simon Creet |
| associate CDs: | Rosalinda Graziano, Ren Olivieri |
| agency producer: | KatLedgett |
| prodco: | Buck Productions |
| director: | Stuart A. McIntyre |
| producer: | Emily Pengelly |
| DOP: | Ray Dumas |
| editor: | Graham Chisholm, Stealing Time |
| music and sound design: | Grayson Matthews |
| composer: | Annelise Noronha/Grayson Matthews |
| lyrics written by: | Michelle Spivak and Annelise Noronha |
| post house: | Alter Ego |
To promote its upcoming annual Breast Fest film festival, which is dedicated to breast cancer awareness, Toronto-based Rethink Breast Cancer decided to create a short film of their own – a musical. It tells the story of a young breast cancer survivor out to find a bra. At first she’s a little apprehensive and frustrated with how her search is faring, but once she finds a bra she likes and that tops up her confidence, well, the song and dance number pretty much explains how she feels about it. The short is part of a pro-bono campaign that was developed for Rethink Breast Cancer by Toronto-based The Hive.
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