3D evolution
Volkswagen's advertising has evolved.
Credits
| advertiser: | Volkswagen Jetta |
|---|---|
| agency: | Red Urban Canada |
| CD: | Christina Yu |
| ADs: | Joel Pylypiw, John Thai |
| copywriters: | Jon Murray, Adam Bailey |
| producer: | David Isaac |
| account director: | Caroline Kilgour |
| music: | Human Worldwide |
| audio house: | Pirate Audio |
| prodco: | 1st Avenue Machine |
| director: | Vinicius Costa |
| executive producer: | Sam Penfield |
| producer: | Leanne Amos |
| DOP: | Dana Christiaasen |
| 3DCG technical advisor: | Jonathan Benta |
| post producer: | Crystal Campbell |
This spot by Red Urban in Toronto, promoting Volkswagen’s new 2011 Jetta, shows evolution for Volkswagen in two ways. First, how the Jetta itself evolved, starting as a 2D sketch on paper and becoming a real three-dimensional car. It also shows how Volkswagen has evolved its advertising, bringing it into the third dimension as well. This spot, which is airing on TV, is also playing in cinemas in 3D.
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