Frosty disposition

Minnesota Lottery's Snowman isn't your father's frosty.


advertiser: Minnesota Lottery
agency: Olson

The main character is this ad, developed for Minnesota Lottery by Minneapolis-based Olson, is literally too cool. He lasts about…oh…30 seconds before he needs to leave his office party. One thing he makes clear is that having a frosty disposition helps to sell scratch cards.