Release
Asics help you shed weight and words.
Credits
| advertiser: | Asics |
|---|---|
| agency: | Vitro, San Diego |
| executive CD: | John Vitro |
| CDs: | KT Thayer, Mike Brower |
| copywriter: | Elliot Allen |
| ADs: | David Reyes, Kevin Lukens |
| director: | Bruno Aveillan |
| post: | WIZZ |
| production: | Believe |
| director of broadcast: | Mickey Strider |
| group account director: | Michael Catanzaro |
| account supervisor: | Danielle Chalin |
This print ad and TV spot by San Diego-based Vitro for Asics shows how the brand is kind of like Deepak Chopra if he were a sports apparel line, or Chicken Soup for the Soul: it helps you better yourself by getting rid of negativity. As the campaign tagline says, ‘Sport releases more than just sweat.’ In this case it’s a lot of downbeat words like ‘anger,’ ‘doubt,’ and ‘angst.’ Asics, apparently, is your moderately priced gateway to attaining self-improvement, which you can access with a quick trip to your local Foot Locker.
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