Dr. Phil tackles issues inside the NFL on Fox.


advertiser: NFL on Fox
agency: Fox Sports Marketing
CMO: Eric Markgraf
SVP/group CD: Robert Gottlieb
VP: Bill Battin
copywriters: Robert Gottlieb, Loren Tarquino
prodco: Smuggler
director: Renny Maslow
partners/executive producers: Patrick Milling Smith, Brian Carmody
executive producers: Lisa Rich, Laura Thoel
line producer: Rhonda Vernet
DoP: Barry Peterson
editorial: Arcade Edit
editor: Greg Scruton
assistant editor: Andrew Leggett
producer: Amburr Farls
colorist: Clark Muller, Company 3
sound mix: Mic Brooling, Fox Sports Marketing
flame finishing: Kevin Prendiville, Fox Sports Marketing

The Super Bowl is upon us and Fox has brought on Dr. Phil and all of his witty one-liners to help the NFL on Fox team resolve some underlying issues before the big game. Some of the guys have a little problem with ring envy: they’re jealous of the other guys on the team because of their Super Bowl rings. So they’ve chosen Dr. Phil’s show as a way to come to a resolution. Dr. Phil, however, isn’t as sympathetic to their plight as they might have hoped.