Plain
Fage's plain yogurt is extraordinary, and a little confusing.
Credits
| advertiser: | FAGE |
|---|---|
| agency: | Mullen, Boston |
| CCO: | Mark Wenneker |
| CD/copywriter: | Brian Tierney |
| director of design/AD: | Kevin Grady |
| executive director of integrated production: | Liza Near |
| Producer: | Mary Donington |
| group account director: | Brett Eaton |
| prodco: | Psyop / Smuggler |
| director: | Psyop |
| Psyop CDs: | Eben Mears, Lauren Indovina |
| executive producer: | Lucia Grillo |
| line producer: | Karen O’Brien |
| post producer: | Carol Collins |
| DoP: | Christopher Doyle |
| production designer: | Richard Bridgland |
| VFX supervisor: | Vico Sharabani |
| 3D lead: | Pakorn Bupphavesa |
| 3D team: | Chris Bach, Dave Barosin, Eban Byrne, Miguel Salek, Alek Vacura |
| composites: | Elad Offer, Kirk Balden, Mark French, Tim Farrell, Jeen Lee |
| editorial: | Psyop |
| editors: | Vico Sharabani, El Ohayan |
| music & sound design: | Pivot Audio |
| composer: | Guy Amitai |
| audio post: | Audio Engine |
| sound design/mixer: | Rob DiFondi |
This ad for Fage yogurt, by Mullen in Boston is very visually appealing. Astounding even. From what we can gather, Fage took plain yogurt (looks a little too liquidy to us) and injected it with a generous dollop of WTF. Of course, we know that WTF is actually fruit flavoring minus the busy fruit chunks at the bottom. However, the WTF quotient is certainly amplified by the narrator. Is that Willem Dafoe reading yogurt poetry? WTF.
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