Fage's plain yogurt is extraordinary, and a little confusing.


advertiser: FAGE
agency: Mullen, Boston
CCO: Mark Wenneker
CD/copywriter: Brian Tierney
director of design/AD: Kevin Grady
executive director of integrated production: Liza Near
Producer: Mary Donington
group account director: Brett Eaton
prodco: Psyop / Smuggler
director: Psyop
Psyop CDs: Eben Mears, Lauren Indovina
executive producer: Lucia Grillo
line producer: Karen O’Brien
post producer: Carol Collins
DoP: Christopher Doyle
production designer: Richard Bridgland
VFX supervisor: Vico Sharabani
3D lead: Pakorn Bupphavesa
3D team: Chris Bach, Dave Barosin, Eban Byrne, Miguel Salek, Alek Vacura
composites: Elad Offer, Kirk Balden, Mark French, Tim Farrell, Jeen Lee
editorial: Psyop
editors: Vico Sharabani, El Ohayan
music & sound design: Pivot Audio
composer: Guy Amitai
audio post: Audio Engine
sound design/mixer: Rob DiFondi

This ad for Fage yogurt, by Mullen in Boston is very visually appealing. Astounding even. From what we can gather, Fage took plain yogurt (looks a little too liquidy to us) and injected it with a generous dollop of WTF. Of course, we know that WTF is actually fruit flavoring minus the busy fruit chunks at the bottom. However, the WTF quotient is certainly amplified by the narrator. Is that Willem Dafoe reading yogurt poetry? WTF.


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