Think blue
Volkswagen inflates the earth.
Credits
| agency: | Red Urban Canada |
|---|---|
| executive CD/AD: | Christina Yu |
| writer: | Matt Syberg-Olsen |
| integrated producer: | David Isaac, Andrea Hull |
| account director: | Caroline Kilgour, Sonia Ruckemann |
| prodco: | Untitled Films |
| director/cameraman: | Steve Gordon |
| producer: | James Davis/Ian Fingland |
| editorial: | Rooster Post |
| editor: | Jeff Poremba |
| VFX: | Track & Field |
| flame artist: | Andrew Rolfe |
| colorist: | Eric Whipp ( Alter Ego) |
| music: | Apollo Studios |
This neat little spot for Volkswagen by Red Urban explains that by regularly checking tire pressure you can save a lot of gas per day. The globe, combined with the tagline ‘Isn’t it amazing what a little air can do,’ serves as an apt illustration of what VW is trying to do by thinking blue. Think Blue, by the way, is the name of VW’s new worldwide environmental program, also launching in Canada.
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