Man vs. supermarket

Claussen Pickles take shoppers on a journey.

Intrepid explorer Sir Edwin Horsham has made a living exploring supermarkets and in this spot for Claussen Pickles, developed by Chicago-based The Escape Pod, he helps a shopper navigate a supermarket by dogsled in order to reach the refrigerated section where the pickles lie in wait. Of course every great exploratory endeavour is fraught with some sort of peril.


advertiser: Claussen Pickles
agency: The Escape Pod, Chicago
director: Sam Cadman