Weetabix has got some serious moves.

This ad for Weetabix by London-based Bartle Bogle Hegarty stars nine-year-old street dancing sensation Arizona Snow. Young Miss Snow starts the commercial sitting at her desk quietly preparing to eat a bowl of new Weetabix Chocolate Spoonsize. After her first spoonful, all pillow-exploding hell breaks loose. The young dancer steps away from her desk and stomps into a dance routine, popping, locking and tutting with her teddy bears to a pretty sweet dub-step track by Ford Mustang. If only our breakfasts were so good. For those who are a little embarrassed that a nine-year-old could dance circles around them, Weetabix has also gone to the trouble of posting videos of Miss Snow breaking down her dance moves.


advertiser: Weetabix Chocolate Spoonsize
agency: Bartle Bogle Hegarty, London
dancer: Phoenix Snow
song: “A New World,” Ford Mustang