Pop-up theatre

Intel stages a digital flash mob.

You know what comes in handy when trying to hail a cab? A digital billboard that helps you flag one down. That’s just one example of how the Intel Ultrabook can “transform your everyday.” A troupe of people armed with the device helped others in a series of live stunts to promote the design and responsiveness of the laptop, bringing new meaning to the term “human theatre.”


advertiser: Intel