Spring kickoff

Sport Chek brings its A-game to Toronto streets.
12 04 18 sport chek

Orchestrated by Sid Lee’s Toronto office, this stunt for Sport Chek enlists a handful of fantastic soccer tricksters to strut their stuff on the streets, pulling off moves we’re pretty sure would debilitate us if we tried them. But the main reason this video made the cut? Two of our staffers make cameo appearances in the crowd.


advertiser: Sport Chek
agency: Sid Lee
communications manager: Erika Molnar-Rioux, FGL Sports
senior VP of communications & CMO : Duncan Fulton, CTC
editor: Chris Murphy
director: Kevin Saffer
production company: Touch Point