Headless love
Axe says girls love boys' hair and boys love... (take a guess).
[iframe_youtube video=”NvX71ZbTk-E”]
Hair. It’s what a girl sees first, or so says this new spot from Axe that features a faceless, armless mop of hair with feet struggling to win the affections of a female co-worker. Axe, not generally recognized for subtlety in advertising, leaves it quite clear what a boy sees first. Lets just say, it’s no Susan Glenn.
Credits:
Advertiser: Axe
Agency: BBH, New York
Music: “True Love Will Find You in the End” Daniel Johnston
//youtu.be/
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