John St. reveals the secret to its viral success.
12 11 02buyral

The agency that brought us Catvertising and Pink Ponies is at it again with Buyral, a new product that’ll propel your video to Gangnam Style heights. The tongue-in-cheek video, which debuted at strategy‘s Agency of the Year awards (where John St. won Silver in both the traditional and digital categories), takes us through the secret sauce behind the agency’s viral successes, and proves you don’t actually need viewers to be a hit.


Agency: John st.
Production Company: Aircastle
Director: Will Beauchamp, Jamie Cussen
Editing House: Relish
Editor: Chris Murphy
Animation: Topix
Music: Vapor