God made farmers

A famous speech powers Dodge Ram's Super Bowl spot.
Dodge farmer

Ad Age and Bluefin Labs put their heads together and came up with a list of theĀ most talked-about Super Bowl ads within the social media space. Dodge Ram’s two-minute long spot featuring words from Paul Harvey’s iconic speech overlaying a series of photos of farmers and their land grabbed top spot. Is that surprising? We’re not sure, but for us the added length actually made the ad more compelling. We spent some time poking around our grandfather’s farm as a child, and can vouch for the fact that the 40-hour workweek by noon is no exaggeration.


Advertiser: Dodge Ram
Agency: The Richards Group