With friends like them

Vodafone Ireland helps pals connect... sort of.

Vodafone Ireland is showing off the perks of its pay-as-you-go service with spots that are backed by a Shazam-enabled soundtrack that evoke the fickle bonds of young friendship. Sure, the mobile provider can offer users long-distance minutes and credit users’ accounts with €4 when they run low, but it can’t guarantee their pals will use it appropriately or come through when they’re called on. If only Vodafone could find you some new friends.


Advertising Agency: Grey, London, UK
Creative Director: Simon Brotherson
Copywriter: Erik Weidenhielm
Art Director: John Gibson
Producer: Martin Box
Director: Ric Cantor
Planner: Ruth Chadwick
DoP: Ross McLennan
Agency Producer: Mandy Saunders
Post production: Work
Post production: Hogarth
Editor: Mark Edinoff
Creative Producer: Julia Parry
Media agency: OMD
Soundtrack: The Strypes – What A Shame
Audio post-production: Hogarth

via Ads of the World