If you get grossed out by public displays of affection, you may want to hit the back button. Designer clothing company Ted Baker has launched a Christmas campaign that encourages couples to post smooching selfies to Twitter or Instagram. They can do this either under a large-scale, digital mistletoe installation placed atop store entrances at three Ted Baker stores in New York, London and Tokyo, or on their own affectionate time, with the hashtag #Kissted for the chance to win a holiday for two. Those pics will then be displayed on a giant digital screen in the store window of the New York store, which features a custom social media visualizer display by Vancouver-based agency Tangible Interaction, with animated snowflakes and snowballs creating a backdrop for images of the kissing couples. Pucker up… or just check out the videos below to see how it looks and how they made the display.

[iframe_youtube video=”JEuOrdyiXHo”]

[iframe_youtube video=”eCFhIK7MJVU”]

Credits:

Brand: Ted Baker  
Concept & Design:  Kin Design
Social Media Visualizer:  Tangible Interaction 
Fabrication: Tom Cecil  
Installation: Cigar Box Studios