The M.I.A. King
Greenpeace hacks a Disney classic.
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What if Mufasa wasn’t killed by Scar, because they’d both already been killed by poachers? To raise awareness of the issue of animal poaching in Africa, Netherlands-based Greenpeace and Studio Smack digitally removed all the animals from the Disney classic The Lion King‘s title sequence, leaving just a hot, desolate African savanna. It’s a provocative piece of work… and also a good excuse to hum the Circle of Life at work.
Credits:
Brand: Greenpeace NL
Agency: Studio Smack
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