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The Sunday Times makes six pop-culture references in one take.

We all have our own taste in film, music and art, but there are some works that just resonate with everyone, becoming part of our pop-culture fabric. The Sunday Times and agency Grey London want us to wonder what it is that makes the ‘bench scene’ from Forrest Gump instantly recognizable (and to find some new favourite scenes in its culture section) with this one-take film recreating six moments: Rodin’s The Thinker, that Forrest Gump moment, the Mad Men title sequence, Michelangelo’s Creation of Adam, the Mr. Pink vs. Mr. White scene from Tarantino’s Reservoir Dogs, and the Grammy-winning artists from Daft Punk.  Don’t blink or else you might miss one, and if you’re really interested, they’ve created a website with “the making of” and even some GIFs.


Brand: The Sunday Times
Creative agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative team: Jonathan Rands & Johan Leandersson
Agency producer: Debbie Impett
Business director: Tamsine Foggin
Account manager: Albert Ponnelle
Senior planner: Matt Gladstone
Planner: Hamish Cameron
Media agency: M/Six
Production company: Academy Films
Director: Us
Editor: David Stevens
Producer: Juliette harris
DoP: Ben Fordesman
Post production: Electric Theatre Collective
Audio post production: String & Tins