How we roll

Barrelling along with Woodstock Bourbon.

Why walk when you can barrel-walk? Especially if, as this ad for Kentucky’s Woodstock Bourbon by Australia-based agency CumminsRoss claims, rolling your barrels improves the taste of your bourbon. We imagine we’d be as adept at it as the folks portrayed in the ad, where police hand out speeding tickets to people who barrel through intersections and where stores have set up “barrellel parking” spots.


Brand: Woodstock Bourbon/Asahi Premium Beverages
Agency: CumminsRoss
Chief Executive Officer: Sean Cummins
Executive Creative Director: Jason Ross
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Managing Director: Chris Jeffares
Group Account Director: Hayden Isaacs
Account Director: Damiano Dipietro
Account Manager: Jessica Chamberlain
Agency Producer: Susannah George
Media: CumminsRoss
Production company Producer: Jason Byrne
Director: Tony Rogers
DOP: Shelley Farthing-Dawe
Post: The Butchery / The Refinery