Canadian Spring

It's that single-digital temperature time of year!

Spring break-ers, if you’re still avoiding the Canadian winter reality and soaking up sun somewhere in the Bahamas, you’re missing out on all the fun we’re having back home. Today’s the first day of Spring, and Canucks, if you believe this spot for Canadian Tire, are celebrating by picnicking on the beach with icebergs in the horizon, cooking/keeping warm by the BBQ and taking to frozen lakes for a game of slip-and-slide kite-flying. Hey, if we have to put up with three months of polar vortex, we’re going to milk every minute of single-digit temperature weather we can get.


Advertiser: Canadian Tire
Agency: North Strategic
Produced by: Ayesha Basi & Yotam Dor, Notch Video
Creative Direction: Justin Creally, North Strategic
Director/Writer/Editor: Evan Morgan
Director of Photography: Maya Bankovic
Art Director: Adam Belanger
Talent House: Riverlight Talent
Hair and Makeup: Sana Young, Meccage
Production Assistant: Alvin Sun
On Location/Post Sound: James Young/Cory Revesz, Toronto Sound 
2nd Editor: Greg Szymanski
Colorist: Andrew Exworth, RedLab Digital