Four years of hibernation
Citroen's slumbering soccer supporter.
[iframe_youtube video=”sXeLaFpx1dg”]
For many sports fans, the World Cup is a crown jewel in their treasure trove of sporting events; a once-every-four-years tournament that has people all over the world glued to their screens. But for most it’s still just one really special event, one that comes after the completion of the domestic soccer season and among other sports. But not for a France supporter in this spot for official French soccer team sponsor Citroen by agency Les Gaulois. He appears to have been getting his beauty sleep since the end of the 2010 final in South Africa (presumably from the first round, when Les Bleus made their exit). The only trouble is there’s not a product shot to be seen. If only his TV was in the car.
Credits:
Brand: Citroen
Agency: Les Gaulois, Puteaux, France
Creative Directors: Gilbert Scher, Marco Venturelli, Luca Cinquepalmi
Art Director: Marie Donnedieu
Copywriter: Ouriel Ferencz
Director: Eric Lynne
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply