Grillography

Rimi supermarket flame broils the alphabet.

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We’ve seen Boston Pizza and its Canadian agency Taxi produce shirts with faux meat splatters on them to cover up the real messiness that might come from eating the QSR’s ribs. Now, Oslo-based agency Anti has actually put shots of BBQ’d meats and veggies on shirts (as well as in print and on billboards) for Scandinavian supermarket chain Rimi, creating mouth-watering looks for the summer season. Is it still considered playing with your food when you’re creating a typeface from it?

Credits:

Brand: Rimi
Agency: Anti

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