Proud murals
BMO makes a mark in an LGBT community.
It seems BMO is going where no bank (or at least not to our recollection) has gone before for this year’s Pride Week. It’s sponsorship has taken a decidedly colourful shift away from parade floats to artistic expression, partnering with artists from the LGBT community and commissioning them to create inspirational graffiti art on the walls of buildings in Toronto’s Village neighbourhood, with the murals set to be in place for the next five years. This new push from BMO may also push a Rob Ford button or two. But luckily for the bank, the Mayor, who has a distaste for graffiti and shows little interest in Toronto’s Pride Week, is currently MIA.
Credits:
Advertiser: BMO
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