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Whilst travelling abroad, we often set out to see a place’s top sights. Isn’t it interesting, then, that it’s the human interactions – like happening upon a group of boys playing soccer and being invited to join, or having a brief moment where you understand what a local is saying – that create lasting memories during a trip? It’s this aspiration to make a connection that drives some of us to learn a second language, and this new spot from Rosetta Stone and Energy BBDO captures it perfectly. It may have a bit of a Utopian feel to it, but don’t you want to believe in a better world when you’re out there discovering it?

Credits:

Brand: Rosetta Stone
Agency: Energy BBDO
Chief Creative Officer: Mark Taylor
Creative Director: Jonathan Linder
ACD/Copywriter: Natalie Taylor
Head of Production: Rowley Samuels
Senior Producer: Elena Robinson
Production Business Manager: Zoe Grubbe
Production Company: Pulse Films
Director: Young Replicant
Executive Producer: Kira Carstensen
Production Service Company, Uruguay: Home Productions
Producer: Andy Scriven
Director of Photography: Jackson Hunt
Editorial Company: Union Editorial
Editor: Daniel Luna
Sound Mix: Stir Post
Executive Producer: Mindy Verson
Engineer: Peter Erazmus
Finishing: MPC LA