Jam to school

Target plays the hits...with xylophones and flutes.

We all know the power of the jingle, but Target and 72andSunny are showing that covering popular songs with cutesy kids instruments – like flutes and xylophones – can get a consumer’s head bopping just as well. Take these back-to-school spots featuring some Bob Marley (“Three Little Birds”) and EMF (“Unbelievable”) tunes, which provide the soundtrack to some fun school prep moments that might feel familiar (for example, ever come to the office and someone’s wearing the same shirt?)


Brand: Target
Agency: 72andsunny