Project Vend
Taxi goes back to basics with this vending machine stunt.
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While every Tom, Dick and Harry have cashed in (pun intended) on interactive vending machines, Taxi is looking for alternative ways to “shock and awe” the consumer. It took the road less travelled with Project Vend, placing its smart vending machine around town to lie in wait for disillusioned pedestrians. Is it true? Does the agency really need an intervention?
Credits:
Agency: Taxi
Chief Brand Officer: Steve Mykolyn
Executive Creative Director: Jeff MacEachern
Creatives: Geoff Morgan, Dan Cantelon, Kelsey Horne, Mike Blackmore
Director: Jake Kovnat, Sons And Daughters
Post Production: Tyler Strahl
Executive Producer: Steve Emmens
Account Manager: Christine Michalejko
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