The cliche method of acting

Lessons in what not to do from the Canadian Film Fest.

The Canadian Film Fest, which begins today in Toronto, likes to think it presents films that provide something a bit different from the same old things we’re used to seeing on the big screen. But who knows, maybe there’s some value in having a cadre of actors who know the perfect time to split up when the murderer is on the loose, or how to convincingly attack a hero one at a time, or demand a cop turn in their badge and gun with real gusto. After all, as this spot from JWT explains, these things have a proven track record since they’ve been done a million times before, so who wouldn’t want to see it done all over again? (Answer: people who like good movies).


Brand: Canadian Film Fest
Agency: JWT Canada
Chief Creative & Integration Officer: Brent Choi
SVP Exec Creative Director: Ryan Spelliscy
VP Associate Creative Director: Colin Winn
Copywriters: Colin Winn, Tyler Schell, Pip Scowcroft
Art Directors: Christian Martinez, Kara Wark
Producers: Caroline Clarke, Chris Huber
Production Company: OPC
Director: Jono Hunter
DOP/Cameraman: Andre Pienaar
Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Dennis Beier
Editorial Company: School Editing
Editor: Aaron Dark
Editorial Assistant: Drew MacLeod
Executive Producer: Sarah Brooks
Colourist: Conor Fisher, Alter Ego
Online/Visual Effects: Fort York
Music: Grayson Matthews
Casting: Mann Casting