Embracing your fantasies

Don't be afraid to heat things up (anywhere) with Harlequin books.

Romance novel-reading public, there’s no need to feel ashamed. We know that sometimes you feel like you need to hide your books under the pillow, or justify them by telling the rest of us that you’ve run out of other books to read. Romance novel publisher Harlequin knows the real reason, and it wants you to know it’s okay to be honest about wanting/needing to indulge your passions once in a while… no matter where you are.

In a pair of new (admittedly very steamy) videos by BBDO Toronto, a couple of women embrace their freedom and let their fantasies come alive, even if their husbands are in the room doing chores or looking for something to watch on TV.

The campaign also includes a microsite with a “Date, Ditch or Marry” game featuring the male leads from some of Harlequin’s books and makes a suggestion as to which one you should read next based on your answers.


Brand: Harlequin
Agency: BBDO Toronto
Executive Creative Directors: Carlos Moreno / Peter Ignazi
Associate Creative Director: Linda Carte
Copywriters: Shiran Teitelbaum, Dylan Verwey
Art Directors: Linda Carte, Alice Blastorah, Manali Kulkarni
Account Directors: Martina Ivsak, Paul Forrest
Account Coordinator: Zach Kula
Agency Producer: Aimee DeParolis
Production Company: Someplace Nice
Director: Pete Henderson
Executive Producer: Chilo Fletcher, Estelle Weir
Director of Photography: Jonny Cliff
Editing: Matt Dell, Ricochet
Music/Sound House: Ricochet
Colour: Eric Whipp, Alter Ego
Casting: Shasta Lutz, Jigsaw Casting