A graphic performance

This Australian ad takes the whaling industry to task on stage.

sea-1

Today in ads that make you say “whoah” – this performance from Australian actor David Field for Sea Shepherd Conservation Society.

The intense “Ultimate Death Scene” puts a human face on cruelty in the whaling industry, which the international non-profit fights against.

The performance lays out the steps taken when whales are killed – beginning with being struck with a massive harpoon and then pursued until exhaustion and then left to die – countering the industry claim that a whale dies within minutes.

[iframe_youtube video=”GGI7FifcVWc”]

Credits:

Agency: The Works, Australia
Creative Group Head: Paul Swann
Creative Director / Copywriter: Adam Bodfish
Creative Director / Art Director: Leo Barbosa
Creative: Mark Harricks
Strategist: Damien Hughes
Planner: Leo Hennessy
Director: Tony Prescott
DoP: Robert Morton
Sound: Nylon Studios
Post production: Method Studios